Site Retargeting

Your best audience are those who already expressed interest. Our site retargeting capabilities allow organizations and companies to continuously remind those who have visited your website.

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A National Retail Federation study showed that 72% of customers abandon shopping carts without purchase. If the retailer does nothing, 8% will come back and complete the transaction. But if you actively retarget them with advertising 26% will come back and complete the transaction – a 3x lift in sales.

We work to ensure our clients experience that lift in sales and engagement by allowing you to continue speaking to those who are most likely to convert: previously engaged customers.

With site retargeting, the money you spend on print, direct mail, digital advertising, billboard, TV, and radio will ensure you’re continuing to speak to those people who visited your website, thus ensuring the dollars you spent on other channels are working smarter.

Site Retargeting is the best advertising tactic you can implement into any digital marketing campaign.

How We Executive Site Retargeting Campaigns

Our site retargeting falls beyond just Google Display Network. Trust us….we do site retargeting for our company beyond just the Google Display Network. We can site retarget across many platforms and ad networks including:

Facebook
Instagram
Twitter
LinkedIn
25 Additional Ad Networks
Google Display Network/Doubleclick

We mention often site retargeting is in the top 3 tactics an enterprise can implement due to the in-market audience who comes to your website.

“Retargeting can lead to 147% higher conversion rate over time in certain industries when used in combination with prospecting.”

Case Studies

Youngest Mayoral Candidate Elected With Digital Advertising

Online Pet Store Increases Sales & Brand Awareness with Our Team

The Gough Administration brings the advantages of element level marketing to site retargeting. While most retargeting companies still operate at the group segment level, Simpli.fi enables bidding, reporting, and optimizing down to the smallest data elements, such as products, categories, or pages viewed.

Our Site Retargeting Advantages

Improved ROI: By bidding, reporting, and optimizing campaigns at the element level, Simpli.fi site retargeting campaigns outperform segment based campaigns.
Massive Scale: Our campaigns access inventory from all major exchanges. This enables you to maximize delivery of your site retargeting campaigns while delivering ads at just the right time and place.
Audience Expansion: Understand the search and site visitation patterns of your existing customers and target new prospects who browse and search online just like your client base.

Programmatic Display Campaign Development

Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
It’s time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.

Digital Analysis

Creative Development

Programmatic Development

Analytics

Optimizations