Analytics & Reporting

As Our Team Says, ROI Matters & Reporting Matters What also matters is one integrated dashboard that can track all of your
campaigns including Adwords, SEO, Programmatic, Facebook, and Google Analytics.

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Integrate All Your Marketing Activities Into One Reporting Dashboard

 

Data Matters. Analytics Matters. Reporting Matters. And above all, ROI Matters.

Those are the cornerstones of our analytics team and how we showcase the effectiveness of any comprehensive digital campaigns we launch for clients. We can track many of your standard channels via one dashboard including, but NOT limited to:

  • Google Analytics
  • Facebook/Instagram
  • Google Adwords/Display/YouTube
  • Bing Ads
  • Programmatic Display (Geofencing, Site Retargeting)
  • SEO Channels
  • Phone Calls (Call Rail)
  • Google My Business

Track All Your Phone Calls With ROI Precision

 

For most companies and organizations, phone calls are the main determining factor for capturing business. Many companies that do receive phone calls do not track the effectiveness of their advertising or which campaigns are translating into phone calls.

 

Our call tracking combined with our Analytics dashboard allows for us to track calls down to the following:

  • Campaign Source (Adwords, Programmatic, Social, SEO, Referrer)
  • Keyword Phone Call Tracking
  • Phone Call Recording/Length Of Calls
  • Ad That Generated The Most Phone Calls
  • Which Viewed Ads Translated Into Phone Calls

Let Our Analytics Team Track All Your Conversions & Pre Conversions

Some companies want to measure phone calls or leads. But there is is always a bigger story to tell on all the actions that lead up to real leads, sales, and even foot traffic to your company. Our advanced analytics team can track everything that is critical to you understanding whether your advertising is truly translating into actions and leads.

 

Whether it was someone who clicked on your ads or simply “viewed” your ads, we an measure attribution back to the following actions on your website and your store:

  • Phone Calls
  • Critical Page Visits
  • Form/Application Submissions
  • Searches On Your Website
  • Video Plays
  • Chat Box Engagements
  • Button Clicks
  • Email Click Sends/Submissions
  • Foot Traffic To Your Store Front
  • And Much More….

Track Your Online Visitors Offline

Thanks to our geo fencing technology, we can now track people that were served Ads and then walked in your store.

How Conversion Zones Work

  • A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, etc.)
  • Next, a virtual Conversion Zone is traced around one or more of the advertiser’s locations.
  • When customer enters geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
  • If that same user goes within the conversion zone, they are added to the pool of tracked users who saw an ad and walked into the conversion zone.
  • Learn more about conversion zone tracking technology here.

 

Case Studies

 

High-End Retailer Shatters CTR Goals

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Online Pet Store Increases Sales & Brand Awareness with Our Team

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Our ability to track online AND offline conversions is what sets our team a part from other digital agencies. The ability to track someone who saw your Ad and actually visited your store is powerful. We utilize a slew of data points and conversion metrics that are relevant to your campaign including but not limited to:

  • Store Visits
  • Natural Store Visits vs Campaign Store Visits
  • Website Purchases
  • Phone Calls
  • Form Submissions
  • Website Button Clicks
  • Chat Box Engagements
  • Traffic Site Increases
  • Click Through Rates
  • Cost Per Click/Impressions

Analytics and measurement matters to our team. We build custom reports for everyone we engage with. That keeps us honest and ensures we’re held accountable across the multiple campaigns we run for clients.

Analytics Development & Reporting

  1. We dive deep into your business and campaign goals and create the pre-conversions/conversions we want to track via our on your website and via our analytics dashboard.
  2. In order to track everything appropriately, we need to place HTML coding on your website for platforms like Google Analytics and Conversion Tracking Pixels.
  3. Before we launch your campaign, we build a dashboard customized to your advertising channels including Google Analytics, Ads, SEO, and social.
  4. We will deliver standard PDF reports or provide an custom login access to you, allowing you to view the your data across all your campaigns.
  5. We will tie all of the conversions we’re tracking back to your organic and advertising channels so you can measure your true ROI.

KPI Discovery

Site Tag Management

Analytics Dashboard

Reporting Delivery

Measurement

Granular Analytics Reporting

 

This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.

There is an entire story to tell with your advertising.  It’s not simply about the phone calls or sales you get.  It’s also about the things that leads up to the phone calls and sales you get.  Allow our analytics team to integrate all your digital channels and measure all your secondary stage conversions.

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Talk to one of our consultants today and learn how to start leveraging your business.

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