Demographic targeting and psychographic targeting is a powerful means to reach those you believe can be top converters of your products and services. Maybe you’ve conducted focus groups or already have a sense of who those ideal customer profiles are. But after you’ve determined who they are, you’ve set your advertising in place, and you’re starting to get leads, are you leveraging any machine learning to find more of the customers who are really buying your products and services?
Our team leverages lookalike modeling and retargeting through several digital platforms including Programmatic Display, Paid Social, and Search Engine Marketing Campaigns.
Do you have a list of people who have converted on your website via a CRM List? Maybe you have a list of keywords you know gives you people certain to be in-market for your products and services? Our team will put together the ideal retargeting and lookalike model that will get you closer to your ideal customer.